Your Marketing Has a Data Problem
My name is Reese Garcia. I created RG Metrics because as paid media evolves, data is becoming more important to your long-term growth. But not all agencies or consultants are equipped to handle this next phase of evolution. Without reliable conversion tracking data, the ad platforms can't help your brand reach the right audience. Without careful analysis, your brand can't identify the next-best growth opportunities.
My name is Reese Garcia. I created RG Metrics because as paid media evolves, data is becoming more important to your long-term growth. But not all agencies or consultants are equipped to handle this next phase of evolution. Without reliable conversion tracking data, the ad platforms can't help your brand reach the right audience. Without careful analysis, your brand can't identify the next-best growth opportunities.
My name is Reese Garcia. I created RG Metrics because as paid media evolves, data is becoming more important to your long-term growth. But not all agencies or consultants are equipped to handle this next phase of evolution. Without reliable conversion tracking data, the ad platforms can't help your brand reach the right audience. Without careful analysis, your brand can't identify the next-best growth opportunities.
Trusted by fast-growing brands:
Trusted by fast-growing brands:
Trusted by fast-growing brands:
Integrate Your Marketing & Data Management
The Data Ceiling
I've spent most of my career communicating with clients and managing their Google Ads and Facebook Ads accounts. I realized, as the platforms became more reliant on automated bidding and audience signals, my clients couldn't thrive without an intentional focus on data beginning with reliable conversion tracking.
With Cookie Loss, Data Matters More
By now, I'm sure you've heard about the degradation of 3rd-party cookies. Since Apple released iOS 14, brands have had an increasingly hard time trusting their results from paid media and maintaining the efficiency they'd seen in previous years. The solution is two-fold: more comprehensive data collection and reliable reporting that isn't limited to in-platform attribution.
By now, I'm sure you've heard about the degradation of 3rd-party cookies. Since Apple released iOS 14, brands have had an increasingly hard time trusting their results from paid media and maintaining the efficiency they'd seen in previous years. The solution is two-fold: more comprehensive data collection and reliable reporting that isn't limited to in-platform attribution.
Not All Marketers Are Data Literate
Cookies and server-side tagging are technical concepts. Most marketers are still trying to wrap their heads around the understndably large changes with Google Analytics 4. I've spent the last 4 years leading an agency analytics team in addition to paid media management, allowing me to give my clients deeper insight into their campaigns and business growth.
Cookies and server-side tagging are technical concepts. Most marketers are still trying to wrap their heads around the understndably large changes with Google Analytics 4. I've spent the last 4 years leading an agency analytics team in addition to paid media management, allowing me to give my clients deeper insight into their campaigns and business growth.
How Did We Get Here?
Measurable Results Matter
In my first job out of college, I was an SEO content writer for a local car dealership. But I felt a strong need to show more measurable impact from my work.
I discovered blogs like Moz and PPC Hero and devoured them in hopes of becoming a better marketer. I became hooked on paid search, earned my first Google Ads certification in 2014, and asked my boss at the car dealership if I could audit the company's Google Ads account (known as AdWords back then).
After presenting my audit, I "earned the business" and took over the account. Since then, I've worked at 3 different agencies in account management and leadership roles, and have been featured in PPC Hero, Shopify, and OWOX BI.
In my first job out of college, I was an SEO content writer for a local car dealership. But I felt a strong need to show more measurable impact from my work.
I discovered blogs like Moz and PPC Hero and devoured them in hopes of becoming a better marketer. I became hooked on paid search, earned my first Google Ads certification in 2014, and asked my boss at the car dealership if I could audit the company's Google Ads account (known as AdWords back then).
After presenting my audit, I "earned the business" and took over the account. Since then, I've worked at 3 different agencies in account management and leadership roles, and have been featured in PPC Hero, Shopify, and OWOX BI.
Knowledge Is Better Shared
Whether it's in the form of content, a presentation, or a casual conversation with a client, I love sharing information about new industry trends and dissecting strategy. In the group photo, I'm teaching a seminar on Google Ads. I was also a student of the program, and it's also where I happened to meet my wife. We just had our fist child in October 2024.
Whether it's in the form of content, a presentation, or a casual conversation with a client, I love sharing information about new industry trends and dissecting strategy. In the group photo, I'm teaching a seminar on Google Ads. I was also a student of the program, and it's also where I happened to meet my wife. We just had our fist child in October 2024.
Ready to unleash your brand's growth potential?
If you're ready to work with a partner that makes your paid media's ROI clear and simple, it's time to take the next step.
Ready to unleash your brand's growth potential?
If you're ready to work with a partner that makes your paid media's ROI clear and simple, it's time to take the next step.
Ready to unleash your brand's growth potential?
If you're ready to work with a partner that makes your paid media's ROI clear and simple, it's time to take the next step.